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Branding Thoughts & Quotes by Dr. KKJohan

If you need clarification of quotes and thoughts posted on this page, please email Dr KK Johan at kkjohan@thebrandlaureate.com


Branding is both internally and externally. Internally is all about integrity. Externally is all about quality. The Brand is all about credibility. Then, your Brand and Branding is incredible.



Branding makes sure your Brand is on track and back on track.



Your Brand must create a sensation of fascination full of emotion with expectation. That is Brand’s perception.



Your Brand-Like It, Live it, Love it. Make it a way of life. Your Brand, Your Life.



The more informative your Brand is, the greater your Brand be.



Branding is integral to Brand’s success.



Everything can be a product but Anything of a product with Branding can be a Brand.



Branding has more positive impact than you could possibly think of. Positive, positive, positive. Why not and not why.



Branding is looking into all angles and consider options for the greater good for the Brand.



Brands must be ahead of its time to be relevant. Always looking forward and moving ahead.



Anyone can do the Branding but do they understand the Brand? Knowing before Doing.



Be a Brand On The Move and On The Go. Move On or Move Off. Move your Brand or Remove your Brand.



The journey of Brand. Sometimes Brand zigs, and often times Brand zags. Whether a Brand zigs or zags, in the final analysis it must reach its destination. Successful Brands know how to zig zag to make smooth cornering and sharp turns on the road to success.



If the Brand is not zappy, it is zapped.



Put zinc in your Brand. Have zinc to zing.



That’s the value of Brands. There are many million dollars Brands, there are some billion dollars Brands, few trillion dollars Brands, none zillion dollars Brand. Will you be the first?



Stay true to your own Brand and Branding.



With zeal and zest you will turn a zero Brand into a zenith Brand.



The earlier you Brand the better, stronger, greater your Brand will be. It is all up to you!



Branding is always looking beyond and Brand is always beyond the look.



Setting the standards and Building the Brand to meet global competitiveness for brand’s survival.



Branding is the ability to see what no one else could see. Spotting the blind spot.



The battle of Brands is the fight for life. The survival of the fittest.



Unlock the secret of your Brand through Branding.



Get busy Branding with your Branding.



Give your customers much more than what they are looking for. Exceed expectation.



Branding is building confidence in your Brand.



Great Brands must be technologically, scientifically and innovatively driven.



The B-Economy is a Brand-driven economy. Brand, the creator of wealth.



Everything about you is all in your Brand and Branding.



Expect nothing less, nothing but the best. Best Brands.



Build tomorrow’s Brand today. The future of Brands.



What is your Brand? Who are you and what are you? Can people identify you by your Brand?



Branding first before the Brand. Make your Brand known through Branding. Branding gives your Brand a head start.



Branding will find the niche for the Brand and bring the Brand to the top.



Brands shape our future, the future is in Brand.



Brands and Branding is all about and for the economy.



Enhancing Branding capabilities and realising Branding perception for market dynamics and demands is crucial for the Brand.



Branding is to enhance its brand’s perceived value.



Rebranding is more than just rebuilding reputation and reinventing business. It is a total revamp.



Colour my Brand, colour my world with the colour of Branding.



Enriching Brand experience, enhancing Brand value. That is the best you can do for your Brand.



Branding to be and must be ahead of its time, looking forward and moving into the future.



Know thy Brand. Anyone can do the Branding but do they understand the Brand?



Branding widen your reach. Help monitoring and charting your Brand’s future.



Taking giant steps and creating footprint for your Brand.



The spirit of excellence must be captured and expressed through your Brand.



Branding a Brand is like doing 100meter sprint but building a Brand is like running a marathon.



Branding for tomorrow, today.



My Brand is the expression and an extension of myself. I don’t look at it as an object. It is my subject.



Be a part of creating the future through Brands and Branding. Our world, Our future.



Making headlines and creating news in Brand Building.



Branding brings the Brand on focus. Staying on course.



Discover your Branding to bring out the best in your Brand.



The more you Brand, the more persuasive your Brand is. Brand recalls is top of the mind.



I believe in Brand story. There are a lot of Brand stories waiting to be told. Their Branding brings out their story and make it alive. Brand Alive!



The 5 Non’s in Brands and Branding.
1) Non-negotiable
2) Non-circumvention
3) Non-discriminatory
4) Non-participle
5) Non-disclosure
You don’t compromise on your Brand.



When Branding begins bad days are over and bright days are ahead. Start your Branding now!



Branding is a positive way with Brands and for Brands.



Branding adds effect to the Brand and brings the effectiveness for the Brand.



Brand to the rhythm of Branding. Keep the beat upbeat.



Don’t undersell or oversell Branding.



Better be Branded than to be Branded by others.



Your Brand will be judged not by your Saying but by your Branding.
People are tired of listening, seeing is Believing, seeing is Branding.



Beyond Brands and Branding is Brand Leadership. The key to the Brand, for the Brand.



You don’t write of your Brand your Brand will writhe. Write or write off.



Branding drives great ideas and deals for the Brand.



Strong Branding makes your Brand a Blue Chip Brand. Weak Branding makes your Brand a Cheap Brand.



Think of your Brand future, think Branding. The way to go ahead and move forward.



Branding gives different shades, strokes and styles to your Brand. This is the symphony of Branding.



Branding is short-term pain but promises long-term gain in the long run.



Brand your way to stardom! Be a star Brand.



Unlock, Unleash, Unloose your Brand to be the Brand of tomorrow.



The Battle of Brands – Battle it Out. Battling through, through Branding.



Branding is an exercise that gets your Brand into shape or back to shape.



Branding is making up for lost time and opportunity for the Brand. Up for it, up to it now.



Making Brands and Branding a way of life- One’s lifestyle, one’s culture.



Branding is Fixing:
Fix it right – precise and perfect
Do it light – simplify and convincing
Give it sight – appealing and desirable
Make it tight – no stone unturned and contained
Get it fight – face the challenge and win
Be it night – awakening and shine
Brand must be fixingly fit and fittingly fixed.



Don’t take your Brand for granted. Never ever!



Branding is a tedious exercise. Just like the hamster on the wheel, it keeps running to keep the pace. Pace your Brand, Race for Brand.



Branding is like a clock ticking all the time.
The moment the clock stops ticking – what is the use?
The moment the Brand stops Branding – what is the point?
The clock stops, the Brand stops. Keep ticking, Keep Branding.




A reminder: Mind your Brand, Mind your Business.



Your Brand is the jewel of your business.



Branding catapults the Brand better, stronger and greater.



Branding is Doing, Moving and Going. All out for the Brand to promote the Brand.



Branding lights up your Brand future:
Moving forward – expecting
Handling sideward – protecting
Growing upward – fulfilling
Reaching outward – expanding
Looking inward – satisfying




Whether Galloping around, Horsing around or Trotting around, make sure you have more Horse power for your Brand power.



Brand Greatness is when your Brand beats forecast. Greatness is when you have a great outlook, output and outdo for your Brand.



Brand will surely see growth with Branding. Branding extent, expand and expose your Brand. Sure it does.



Branding is no monkey business, it’s money business. Money for your Brand.



To succeed Brands need to be competitive. Competition brings out the best in Brands.



Step up effort in Branding for your Brands. Work works.



No monkeying around, no horsing around, no fooling around. Brands and Branding is serious matter.



Show me your Brand leadership. You are in charge of, in control of and in contact with your Brand.



Some Brands are over the moon, Most Brands are under the moon, Brands can neither moonlighting nor honeymooning. Be a full moon Brand!



Branding goes further, faster, firmer for the Brand.



Brand today, tomorrow and beyond, Brand beyond tomorrow today.



Your Brand is the voice of an ICON.



Branding defines your Brand’s tomorrow.



Nothing should stand in the way in Branding. Branding a MUST for the Brand!



Brands without Branding is missing the mark. Brands with Branding is making the mark.



Reaffirming values through Branding.



Let your Branding lead the Brand.



In the light of Branding, brings light to the Brand.



Now it’s the time for Brands and Branding. Time to step up, not step down.



The Branding is where the heart is. And then the Brand is in the blood. Your Brand, Your Life!



Driven by the Brand and for the Brand.



Your Brand, the driving force. Accelerate your Brand, Drive your dream.



Your Brand, the Domineering force. Innovate your Brand, Live your dream.



Branding is placing and putting your Brand under the microscope.



Turn your desire into delight, dreams into reality with Branding.



As long as there is a following & followers,
It is a BRAND!



BRAND Knowledge

The discovery in BRAND building
Known Knowns (Mastery) – the thing you know that you know
Known Unknowns (Magical) – the thing you think you know but you don’t
Unknown Unknowns (Mystery) –the thing you know you don’t know
Unknown Knowns (Mystify) – the thing you don’t know that you know



At The BrandLaureate we make it our mission
to take your BRAND higher,
to build your BRAND stronger,
to grow your BRAND better,
to make your BRAND greater,
to expand your BRAND further.



BRANDING is like beauty,
It’s both from inside out and outside in
Bringing out the natural and the original
of the BRAND in pictorial form.
Some BRANDS gloom
Some BRAND doom
Some BRANDS bloom
&
Few BRANDS blossom



THE GREATNESS OF BRANDS!

Great BRANDS have great things.
&
Great things for great BRANDS.



A BRAND forever or never,
A BRAND lasts or the last,
BRANDING now or never.



BRANDING, the determining factor for the BRAND.



A good BRAND will be awarded
A bad BRAND will be warded
You decide!



The Business of
BRANDS & BRANDING
BRANDING BRANDS
for
Building BRANDS
Is what business is all about.



BRANDING is like dressing,
When you dress well you respect yourself,
So likewise when you BRAND well,
You respect your BRAND.

A BRAND should be all dolled up and dressed up
to be seen at its best at all times.

It’s a respect you give to yourself and others give to you.
Respect your BRAND and others will give respect to your BRAND.



BRANDING is presenting your BRAND at its best amongst the best.



BRAND INVEST!

Sure, BRANDING is an investment.
I assure you that a little investment goes a long way.
Insure your BRAND to ensure your BRAND future.



Most BRANDS have more questions than answers.

Some BRANDS have more answers than questions.
A BRAND must have an answer to every question.
A BRAND is the solution and not the problem.
A BRAND is the resolution and not the complication.

Your BRAND, the ANSWER.



BRAND management & BRAND development
A BRAND can start off shining and end up rusting
If you fail to manage it well.
A BRAND can start off strong and end up weak
If you fail to develop it well.
How well do you build your BRAND?



BRANDING may be a small step but can have a big impact.



Build a BRAND that is fit for life
Be a BRAND that is worthy of acceptance and recognition.



BRAND brands for a better world.
Be a world leading BRAND.



Always reserve, protect and promote your BRAND.
Never destroy it by negligence.
Take charge of your BRAND.



Your BRAND, your gift.
Be a gift to the world.
A great gift to others.
The best gift to yourself.



BRANDS and BRANDING
is not
nothing
or something
but it’s everything.



BRANDING gives your BRAND a high-five.
Be a high flyer, go getter & a BRAND winner.



In order to stay ahead and above,
a BRAND has to be the first, be the best or be different.



Can you see an angel in your BRAND?



A BRAND of greatness and the greatness of BRAND.



A superstar is not made overnight.
Likewise, a BRAND is not built overnight.
BRANDING is a means to show and share the beauty of your BRAND.
BRAND it beautifully in the eyes of the world.
The world needs to see it to believe it.



BRAND it like an angel.



The power of BRANDING
BRANDING elevates your BRAND,
From nothing to something to everything,
From nobody to somebody to everybody.
The BRAND magic!



BRAND Greatness!
The cause to greatness
The course to greatness
And the cost to greatness
The BRAND to Greatness!
A great BRAND.



BRANDING & REBRANDING!
Breathing new life in to the BRAND.



Don’t be the me too,
Don’t be the second fiddle,
Don’t be the imitator,

Be real, be the best!
BEST BRAND.
BRANDING is like writing a BRAND story waiting to be told.
If you don’t write, you will be written off.



It is better to BRAND and be branded
than be branded brandless.
Everyone loves branded BRANDS.
What is a great product without a BRAND?
It remains just another piece of item.



BRANDING is the way of protection,
A way of prevention,
& a way of position
for the BRAND.

The best way to strengthen the BRAND.



BRANDING holds the key to the BRAND.
Believe it or not!



BRANDING, your BRAND’s roadmap to greatness.
Pathway to BRAND excellence.



The BRAND Dimension

BRANDING is necessary and its indispensability extends beyond limits.



The 3E’s of BRANDING
Evaluate your BRAND.
Escalate your BRAND.
Elevate your BRAND.
Before your BRAND devaluates.



Breathing new life into an old BRAND through BRANDING.
Creatively, innovatively and positively.



BRAND Management!
If you don’t manage your BRAND someone will.



BRANDING boosts your BRAND.
Bold, Bolt and Bond Your BRAND.



Be the BRAND champ
and
Not a BRAND chump.
BRANDING turns chumps to champs.



BRAND It Right! The Right To BRAND!
BRANDING is doing the right thing for the BRAND.
Turning it right side up from an upside down BRAND.
Right the wrong to make things right.



Creative & Innovative Ways in BRANDING!
Adopt new ideas & new methodologies
From traditional, conventional to contemporary.
BRANDING for a changing world.



BRANDS solve, resolve or dissolve.
The BRAND is the solution not the problem.



Build character in your BRAND

Every BRAND has its own unique character and characteristic.
Does your BRAND portray a weak, loose or strong character?
What is yours?



No such thing as just trying out.
You don’t take chances with your BRAND.
It’s not a game you can afford to lose
Take no risk the stake is high!



Activate your BRANDING
Redefine your BRAND
To Exceed Expectations.



House owners often see the need to renovate
I don’t see why
BRAND owners don’t see the need to BRAND & REBRAND.

BRANDING is building your dream BRAND.



BRANDING gives the BRAND insight to
get the clearer, fuller, better picture of the BRAND
to see the bigger picture for the BRAND.



Now is the time to BRAND.
If you don’t BRAND now
chances are you won’t BRAND later either.
Now or Never!

BRANDING is everything a BRAND should do to be.



Some BRANDS are like
the sound of music.
All that jazz.
Many BRANDS are like
the music of sound.
It’s all empty noise, screaming and shouting.
All the jazz.



All things BRANDING
or
All things but BRANDING.
That makes the difference.



Vision and values are integral to BRAND success,
Creativity and innovation strengthen BRAND leadership,
Passion and dedication BRAND longevity.



Successful BRANDS are those who understand
the importance of BRAND investment.
The returns are infinite.
BRAND It!



Scoring is important in BRANDING
& the adrenalin surge is exhilarating.
BRANDS must score to be champions.



BRANDING is everything positive, it has to be!



The problem is
NEVER
in the BRAND,

The problem is
ALWAYS
in the BRAND leadership.



Be the BRAND leader
In BRAND & BRANDING.
if not you, who?
If not now, when?
If not so, why?
If not here, where?
If not BRAND, what?
If not BRANDING, how?



Rev up your BRAND!
Reinvent, Reenergise, Rebrand,
to lift the BRAND spirit.



BRANDING is
basic instinct
for the BRAND.

To make the BRAND distinct
before it is extinct.



BRANDING ignites the BRAND's engine
in order to run.

BRANDING gives the BRAND
a great run.



Why BRANDING?
BRANDING puts the BRAND
on top of the game.
Either the BRAND
Stands out or shuts down
Shapes up or ships out!
Steps out or stays out.
Speak up or shut up.
Always be on top, stay on top!



We don’t blame,
We BRAND.
If you BRAND, your BRAND breeds,
If you don’t BRAND, your BRAND bleeds.



BRAND bleeds.
BRANDING
Is
Engineering
Engineer your BRAND to and for success!
Succeed in style
Succeed with style!



Smarten up your BRANDS
&
Shape the world.



All things BRAND!



BRAND All Things
&
Everything.



Everything is BRAND
&
BRAND is everything.



1 thing about THE BRANDLAUREATE Awards - Quality is our signature.

Quality of the awards,
Quality of the recipients,
Quality of the guests.



BRAND'S Power

Others say
Power is everything,
But I say
Brand is everything.



The BRANDLAUREATE is
good for your BRAND
great for your BRANDING.



Brand BRANDS!

The Better Life with BRANDS
&
BRANDS for the Better Life.



Make BRANDING your business
Or you have no
Business in BRANDING!



THE BRANDLAUREATE AWARDS
IS THE AWARD FOR YOUR BRAND.



The Better Life with BRANDS
&
BRANDS for the Better Life.



BRANDS are made for all
&
Meant for all.



BRAND Soars
Soaring with BRANDS
Put wings on your BRAND.



The BRAND'S Spirit
Determine to succeed.



Great People make Great BRANDS
and
Great BRANDS inspire Great People!



The BRAND analysis

When you think until
you can’t think anymore
THINK!

You can’t be wrong
When you have
thoroughly thought through.



Ask yourself What’s Your Contribution?
Do the time you put in
build your BRAND?
Give every thought
Give every effort
Give every moment
to BRAND building
In building the BRAND.
Give, give, give today
and you will
receive, receive, receive tomorrow.



Is your BRAND losing its lustre?
&
Need to go on a hiatus?
Your BRAND needs rebranding.

A BRAND break, breakdown or break through.
You decide.



Go after your dream
Living the dream

Every BRAND has a dream
Dream big

Every BRAND must be a dream chaser
Dreams can be achieved.



Most people don’t buy the product
they buy the BRAND
consciously or unconsciously
Understanding people’s emotional decision
is critical for the buy-in.



BRANDS Performance

Brands walk the talk
Silence can be the loudest
Just work not just words
Speak less than do more.

Perform and outperform
In the final analysis
it is result orientated.



Luxury BRAND
Will always be in demand, great demand.
Everyone loves it and wants it.
Yes, always powered by strong demand.
Yesterday, today and forever.



BRAND on “Fire”

Where is the “fire”?
Put “fire” in your BRAND
Or your BRAND will be “fired.”
BRAND on fire means
BRAND that is
strong,
aggressive,
dynamic,
spirited
& influential.

Keep the “fire” alive.
BRAND Alive!



Building BRANDS for a better world.



Rethink the BRAND
to rebuild the BRAND.



It’s all in the mind

Instinct
&
reason
are not necessary
in conflict with each other
it does compliment.

Instinct with reason
is logical
Instinct without reason
is illogical.
Instinct
&
reason
can assist you to analyse accurately.

What is logical, sometimes can be illogical
And what is illogical sometimes can be logical
in BRAND building.



Advertising is about creating awareness
Marketing is about creating sales
&
BRANDING is about creating value.

The BRAND value.
Advertising & marketing is not BRANDING
but BRANDING includes
advertising & marketing
to enhance the BRAND.



Every BRAND matters.



THE BRANDLAUREATE!
The BESTBRANDS are ever ready to accept the test
and challenge the best,
The BESTBRANDS always fill with zest
and are full of fest,

The BESTBRANDS have an edge over the rest
and are a class above the best.

The BESTBRANDS never say never
and never rest,

The BESTBRANDS always say
YES to BRAND AND BRANDING.



All celebrity BRANDS
are BRANDS
but not all BRANDS
are celebrity BRANDS.



Perception is reality
but
position is finality.

Perception is reflective
but
position is possessive.
BRAND’s perception gives BRAND position.



Advertising is about creating awareness
Marketing is about creating sales
and
BRANDING is about creating value.
The BRAND value.
Advertising & marketing is not BRANDING
but BRANDING includes
advertising & marketing
to enhance the BRAND.



Every BRAND matters



You cannot build great BRANDS
without BRANDING
The BRAND Great!



The BRAND Insight

What you do know about BRAND & BRANDING
can help you
What you don’t know about BRAND & BRANDING
can hurt you.


BRAND yesterday, today & tomorrow
BRAND thinks ahead.



All celebrity BRANDS
are BRANDS
but not all BRANDS|
are celebrity BRANDS.



There are sunrise BRANDS
and sunset BRANDS.


What really matters is
Does it really matter to your BRAND?

BRAND matters!



BRAND Talk
First talk to your BRAND
about people
Before you talk to people
about your BRAND.



Holistic BRANDING

BRANDING on the inside (internal BRANDING)
&
BRANDING on the outside (external BRANDING)
Both are equally important.



BRAND Differentiation Factor

Whatever you do now
Whatever you make now
Whatever you build now
Whatever you create now

Will be different later
Anything and everything can change.

The thing we have today
we may not have tomorrow
Dare to be different.



BRAND First

Start well before it’s too late
BRAND well before it’s too bleak.



BRAND legacy

BRAND is here for good
and in for the long haul
Build a BRAND that lasts.


Your BRAND Your Choice

Life indeed is about choices.
What is your choice?
Who, whom, what, where, do you choose?

Make your BRAND so good
that it has all the good reasons
to choose you.
Your BRAND The Choice.


Your BRAND Your Destiny

Take care & take charge
of your BRAND destiny.
Only you can
and no one else can do it for you.
That’s the fact!


The principle of BRAND & BRANDING
is like the principle of
sowing & reaping

Whatever you sow you will reap
BRANDING is the sowing (the art)
and BRAND is the reaping (the act)



BRAND authenticity

Not artificial
&
superficial.

Not imitation
but
original.



BRANDING makes your BRAND

from who you are
to who you can be
&

takes your BRAND
from where you are
to where you can be.



Perception is reality
but
position is finality
Perception is reflective
but
position is possessive.

BRAND’s perception gives BRAND position.
The purpose of BRANDING
is
to perfect the BRAND!



The BRAND
is the vehicle
for the land,
the sea,
& the air

The BRANDS make
the drive,
the dive,
the fly
more efficiently & effectively.
BRANDS make it possible!


BRANDING is to write of the BRAND
and make of the BRAND
&
Rebranding is to rewrite of the BRAND
and remake history for the BRAND


BRANDS BRANDING & REBRANDING
BRANDING is giving the BRAND its prerogative
ReBRANDING is putting the BRAND in its perspective.


Everyone
can accept
an imperfect person
but
No one can accept
an imperfect BRAND.
People can forgive
but
not forget
an imperfect BRAND.
That’s the reality!



BRAND Perfect!
Perfect
is not
the end
or
the last
masterpiece.
But
the continuity
of many more
masterpieces
to come.
Perfection
is not the end of progress
But
the beginning of progress.
Is not the end of greatness
But
the beginning of greatness!



BRAND perfect is the signature
of a
Perfect BRAND



How do you want your BRAND to be remembered?



Perfection is not the end of progress
but
beginning of progress.



A winning BRAND
is
a BRAND
that’s winning
the minds
&
winning the hearts
of the people



I am looking forward
to a new BRAND
in the new creation
in the new millennium
of this new era.
Creating new BRANDS.
What about you?



BRAND & BRANDING
The BRAND is the matter of the heart
&
The BRANDING is the heart of the matter



The purpose of Rebranding
Redefining – Define Your Purpose
Refining – Refine Your Image
Removing – Remove Your Stigma
Re-strengthening – Strengthen Your Weakness
Resolving – Resolve your Issues
Restoring – Restore your Confidence
Regaining – Regain your position



Where does your BRAND & BRANDING stand?
Bad BRANDS with Bad BRANDING
Bad BRANDS but Good BRANDING
Good BRANDS but Bad BRANDING
Good BRANDS with Good BRANDING.



The BRAND is the chief cornerstone for the foundation.



BRAND’S performance through BRAND’S rebranding.
BRAND’s got to reinvent itself -
Discover & Rediscover
Develop & Redevelop
Direct & Redirect
Define & Redefine
Design & Redesign
Do & Redo
Rebranding is a thoroughly thought through BRANDING process for BRAND’s performance.



BRAND (BRANDING) With A Purpose.



Every BRAND has a purpose.



The BRAND is basically what you are made off.



BRAND is where the heart is
&
The heart is where the BRAND is.



BRANDS that turn heads and win hearts is a Premier BRAND.



The BRAND must be the centre of everything in business
The centre stage, the centre point and the centrespread.



If you want to build a BRAND
You might as well
Make it BIG!



Making the right move
to move the BRAND right
so that the BRAND moves on and moves up.



Just like singer-songwriter
Make musical statement
BRAND must have its own BRAND Statement.
What is yours?



BRANDING is a natural practice for the BRAND
Just like a lion’s roar, loud & clear.



The soul in the BRAND
A soulful or soulless BRAND?



At The BrandLaureate we award BRANDS
and make BRANDS great.



The BRAND is the being
& the BRANDING is the doing.



BRANDS must
grow
like
a flower,
Bloom & Blossom
always.



A BRAND worth having
Is like a life worth living
Is Your Brand Worthy?



There are no if’s or but’s
for BRAND success
No room for errors.



BRANDS are made and remade to perfection!
Transforming the way you go about
building BRANDS and creating BRANDING
Reform, transform & perform
It’s all about great BRANDS & good BRANDING.



A good strong BRAND is the BRAND’s initial aim
A great value BRAND is the BRAND’S ultimate aim
What’s your BRAND’s objective?
BRANDS aim or ain’t.



Your BRAND is the only asset and the only passport to the world.



BRANDING, strengthening the BRAND’s name.



BRAND Inspires!
Everyone, everywhere, every time and every moment
BRAND inspires BRAND
BRANDING Beyond!
It opens, extends, expands, widens, deepens the BRAND
It does promote and develop the BRAND beyond
BRANDING affects and effects the BRAND.



Don’t have to look any further to predict the future
Just look into the BRAND
The future is in the BRAND.



BRANDS make the future optimistic in a pessimistic world.



In my opinion it’s not BRANDS that the world lacks but BRANDING
It’s great BRAND that the world needs
It’s great BRANDING that the BRAND lacks.



The greatest global challenge is to meet the challenge.
BRAND versus BRAND.



Be a global BRAND player
Bigger & better than any other global BRANDS
That remains a challenge.
Today lots of BRANDS are going through rebranding
Why rebranding?
The ‘R’of rebranding
to redefine
to re innovate
to reinvent
to reposition
to refresh
to rebuild
to reenergise
to recover
to revitalise
to revigourate
to recoup
to rekindle
to recharge
to reassure
to reappraise
to reassess
to re-examine
to refine
to reform
to regain
to restore
to reinsure
to rejuvenate
to reiterate
to represent
to re attract
to resolve
to review
to revamp
to restyle
to remake
to revalue
to revive
Ultimately, to remake new records and break records,
Rewrite and recreate history for the BRAND.



I only know BRAND sells
Other than that
I don’t know and I don’t need to know
People buy BRANDS and BRANDS. Period.
That’s the beauty of BRANDS.



BRANDING
is the screen
for the BRAND

It makes the BRAND BIG!



Let me tell you
in case you don’t know
You are seated on a goldmine
Your BRAND, your gold
Solid Gold



A beautiful mind
A sharp mind
A brilliant mind
Is All The BRAND Minds.



Have the right attitude of BRANDING!
BRANDING does everything usefully
&
does nothing uselessly
To the BRAND & for the BRAND!



BRAND promise and promises!
You can always trust a branded BRAND
and a BRAND’s branding when it delivers



BRAND Awareness!
Things you did think you know, but you didn’t
&
things you didn’t think you know, but you did

Dig deeper into the discovery of
Wonders of BRANDS



Discover new possibilities and potentialities
behind the BRAND



BRAND Shines!

Staying dynamic, vibrant, confident and inspiring



The most dangerous word for BRAND & BRANDING is
the word ‘If’
It’s sure to doom



BRANDING inspired BRAND
&
BRAND aspires BRANDING
Without which it expires



BRANDING takes your BRAND to a new dimension
Sure it does!



BRAND’S Moments

BRANDS has its strengths & weaknesses
At times it’s up, at times it’s down
Most importantly it’s BACK!
Question is ‘Is it back for the challenge?



BRAND Growth!
BRAND should be
stronger, bigger, better,
& greater than ever
over the years,
& by the years
That’s the sign of
BRAND maturity
If you don’t grow
you are dead!



What BRAND owners should do
AIM to do well for the BRAND
GIVE the best to the BRAND
MAKE great success of the BRAND
All out to create history from
The BRAND!
A BRAND’s History



The BRAND DIMENSION!
It’s the progress of the BRAND
with added dimensions



Today, BRANDS are making inroads
with newfound creativity, innovation & technology
Got to up the game!
Just like in the old era
It’s all about black and white
Now in the new era
It’s all about colours
It’s about BRAND development



BRANDING is everything a BRAND needs.
A BRAND is everything the world needs.



No BRANDS mean no needs and no wants.
What is life then?
No BRAND , No life!



BRANDS fulfill all our essential needs
Be it Physical, Social, Spiritual , Emotional, Mental,
Economics, Politics and Environment.
Our lives evolve around BRANDS,
are enriched by BRANDS,
and enhanced with BRANDS.
BRANDS make our lives beautiful.



BRAND is like Music.
It is Universal!



Brand Intelligently
Don’t underestimate people’s intelligence
You can’t fool anyone anymore!



In your BRANDING exercise
What is most important
is
The BRAND content.
What is The BRAND message
and
What does The BRAND represent?



BRAND,
BRANDING
&
BRAND Development
Is
an ongoing process.
Work in progress till it’s perfect!



A BRAND is a noun
&
BRANDING is a verb



When a BRAND has
a strong BRANDING
That’s the winning formula.
Magic happens!
That’s BRAND magic.



Your BRAND can
either
be Hailed or be Hauled.
Keep on BRANDING
or else your brand
will be Halted.



BRANDING is to
create the perception
perceive an impression
impress an expression
express the expectation
expect the perfection
perfect the manifestation
manifest the position
&
position the BRAND
BRAND through BRANDING!



You may know what’s
a BRAND
but
do you know what’s
in a BRAND?



Every brand is different
It can’t be the same!
It’s impossible.



In every brand is a secret
The BRAND’s secret



When you first stared
you are higher than
your BRAND
By the time you have finished
your brand must
be higher than you!
You can never outgrow your BRAND!



Branding
keeps
your BRAND on
track, in
the pole position
for
greater success.
A Big step forward!



BRANDING
is
like
an
exercise
It does shake up & shape up!
Shaping up your
BRAND’s image!



The art of
BRANDING
is
thinking of ways
to make
A great impression
A lasting impression



BRAND X-Factor
An expression of the BRAND
An extension of the BRAND
An expansion of the BRAND
Make your BRAND
more impressive,
Unique & dynamic,
creative & innovative,
Be remarkable!
Make the difference!
Make it different!
Standing out from the rest.



BRAND’s Future
Cultivate the BRAND culture
&
Embrace the
BRANDING
elements
for
your next generation!



Why BRAND & BRANDING fails?
It’s an attitude problem.



Embrace
BRANDING
as
a way of life
Inculcate
a BRAND culture



BRANDING is
the only proof
that you are committed
to the BRAND
Why would others
if you won’t?
Customers are no fools!
<br actions="" speak="" louder="" than="" words.



Everything is a product
but BRANDING makes
it the BRAND



One thing I’m sure
You will regret
paying the price
for
not BRANDING
Failing to BRAND
when you should!



BRANDING is good
Righting
the wrong
especially
the wrong perception
of the BRAND



Brand Management
BRANDING enhances our
BRAND’s competitiveness
and further develop
the BRAND’s identity
and edges up the
BRAND sentiment.
It liberates the BRAND.



Brand Mystery
Every brand has
its discovery
THEN,
new discovery
NOW,
and a great discovery
in the FUTURE



Believe it or not
BRANDING
is
the only winning
formula
for the brand.



Name your price?
That’s the offer
you will receive
When you
have built the BRAND.



At The BrandLaureate
we are constantly
challenging BRANDS
to be the next
Global BRAND
Unearthing new potential,
tomorrow’s global BRAND.



BRANDING
enables
the
BRAND
to
strike
the right chord.
Putting
the
BRAND
in its
rightful perspective.



What BRANDING does?
Revamp the structure
Reveal the option
Renew the strategy
Recharge the energy
Rekindle the spirit
Redefine the promise
Reinvigorate the BRAND
and most importantly
reengineer the BRAND
to the next level.



The BRAND and the BRANDING
you think you know
but in reality you don’t.
The BRAND owns the BRANDING
but the BRANDING holds the BRAND



Mission possible
not
mission impossible
When you are committed
to the BRAND
Dream the BRAND
Live the BRAND



Why BRANDING?
The outome
should be
ought to be
must be
better than expected
In the final analysis the BRAND
comes out stronger
better
and greater
It definitely strengthens
the BRAND name.



Three P’s for brand phenomenon
The product (the brand)
The proposition (the branding)
The people (the buyer)



People will always
judge and remember
the BRAND
by its quality



Beyond Brand
More than
building brands
We are
building dreams
Realising,
Fulfilling
And Living The Dream.



Brand focus
It is hard to concentrate
on brand and branding
when your heart is elsewhere
Where your heart is
there your mind will be



BRANDING helps shape opinions
through your brand stories
usually from negative to positive



Taking your brand to a new dimension
demographically,
strategically,
creatively and innovatively,
distinctively



Take care
of your
BRAND
&
your BRAND
will
take charge
of
the world
one day!



A BRAND should focus
on its own strengths
and its core competency
instead of constantly
competing with others
The danger is losing focus



Build BRANDS to create history



BRANDING is
like
writing and painting
your masterpiece
on a white paper
to define and describe
the dynamics of the BRAND



The award
must make sense
Otherwise it is non-sense, whatever for?
It must translate into economic value, dollar and cents



Discovering the brand secret
That’s the secret!



A BRAND must be
in season and
on heat
BRAND on demand



BRANDING is everything
a BRAND needs
A BRAND is everything
the world needs



Understand the economics
of a great BRAND
Analyse your BRAND investment
Never stop investing in your BRAND



What’s next & what’s now?
BRANDING
the one direction,
the right direction,
the only direction.
Bringing
The BRAND
to the next level!



BRANDING
makes
the impossible
possible
for the BRAND.
Always Staying Ahead!



BRAND connection!
Connectivity and continuity
make
THE BRAND,
THE CHAMPION.



Your BRAND, Your PRIDE.
PRIDE Keeps Your BRAND
GOING,
GLOWING
AND
GROWING
So Take PRIDE IN Your BRAND!



Having The BrandLaureate Advantage
is
Having The Brand Association Advantage



At The BrandLaureate,
we care about how you BRAND what you BRAND.
BRAND & BRANDING!



If it's not The BrandLaureate Awards, it's not a Branding Award.



Branding is the edge for the BRAND,
It give the competitive edge and it adds the cutting edge to the BRAND!



A timeless classic is a BRAND that is creatively, innovatively, technologically, brilliantly, beautifully and masterfully built overtime. Indeed, a masterpiece.



BRANDING helps your BRAND to battle deficiency to efficiency effectively,
turning weaknesses to strength.



The 21st century, an era for BRANDS,
BRAND AWAKENING & BRAND AWARENESS.



BEST BRAND is BRAND at its BEST,
putting your best foot forward and giving it the best.



Great BRAND performs! Exceptional performance that meets anyone’s and everyone’s expectations.



BRANDING is definitely an advantage to the BRAND.
Advantage means you have nothing to lose and everything to gain.
AN ADVANCE ADVANTAGE.



Your BRAND has to STAND UP or else STAND OFF or STAND STILL



BRAND or BANNED!



Unprecedented phenomenon! BRAND is the buzzword.
The world abuzz with BRANDS.



BRANDING is more than skin deep.
It is not just touching the surface.
It is digging deep into the core of the BRAND. THE BRAND’s DEPTH.
It is a state of an art THERAPY to bring out the quality of THE BRAND!



Build your BRAND to perfection and BRAND your BRAND to satisfaction.



Nothing is guaranteed in life, except DEATH.
If you fail to BRAND, your BRAND is guaranteed DEATH.
BRANDING or BLEEDING?



BRANDING is the MOMENT, an opportune moment,
a magical moment and the defining moment for your BRAND.



My BRAND is better than yours, that’s BRAND AFFIRMATION!



The BATTLE of BRANDS, BATTLE it OUT to be the BRAND



BRANDING is creating an IMPACT in the industry and making a PACT with the consumer.



Imagine there’s no BRAND, what will this world and your life be like?



BRANDS must be able to put smiles on the faces,
satisfaction to the hearts and contentment to the soul.



BRANDS, an investment that appreciate, you will appreciate.



Your BRAND should be the STAR ATTRACTION to ALL and at ALL times.



Why bother when it doesn’t bother? BRANDING does bother.
BRANDING is work, work till it works.



The danger of PSEUDO BRANDING -
all motion no action,
all show no substance,
all play no score. Doing it for the sake of doing.



BRANDING, the driving force that propels the BRAND onward, upward, forward and ultimately towards its objective of what the BRAND stands for.



Nothing is done until you have BRAND IT!



I can’t think of anything beyond BRANDING and besides BRANDING.



BRAND is BORN & MADE - it is first conceptualised, conceived and delivered.
It is made and remakes to be of quality and standards through the generations.



Keeping BRANDS alive – always be on guard,
always up for the task and always focus on the next.
The BEST is YET to BE. Be a BRAND CHAMPION.



BRANDING is the BRIDGE between the BRAND & the WORLD.



Your BRAND a TIMELESS CLASSIC ,
EVERGREEN & EVERLASTING!



Futuristic BRANDING is BRANDING tomorrow today.
BRANDING of the future for the future!



BRANDING is to give the BRAND a different stroke,
style, shape, sight and story.
A DIFFERENT DIFFERENCE!



When you care about your BRAND & your BRANDING,
the BRAND will take care of itself.



BRANDS can only get better with and through BRANDING.



BRAND & BRANDING are inseparable, like fish to water.



With BRANDING, any product can become a BRAND.



A successful BRAND has a clarity of purpose.
Be FOCUSED and stay FOCUSED to your BRAND’s vision.



The 4Bs of BRANDING – BUILDING, BRINGING, BRIDGING and BREEDING a BRAND.



The BrandLaureate (TBL). stands for-
T-TRUST in YOUR BRAND and YOUR BRANDING,
B-BELIEVE in YOURSELF and YOUR STAND,
L-LIVE in POSITIVITY and POSSIBILITY!
LIVE THE BRAND, BE THE BRAND!



The C's of Brand CATALYST.
Conviction
Commitment
Confidence
Character
Content
Colours
Competentcy
Consistency
Connectivity
Continuity
Charisma
Captivating
Capability
Capacity
Conscientious
Congeniality
Be the Change to Change!
Change for the BETTER.



The power of Branding
Believe it to Brand it
Brand it to Believe it!



Branding the World Together



The Brand must grow upward, forward and towards the peak of success!



Branding is what we do best
Creating Brand leaders and Brand winners
The BrandLaureate



Brand goes a long way



A Brand's journey can come a long way



Heaven is full of Brands
And all about Brands
Especially good and great Brands!



What price Brand?
Every Brand has a price
It depends on
Who, What, When, Where and Why.



The zeal for the Brand adds zest to the Brand
Energy creates energy



God has a Brand
God as a Brand
God is a Brand



Your Brand is the only story that deserves to be told over and over again
A never ending story



The BrandLaureate Awards
The Evergreen, Evergrand and Evergreat Brand Awards



Branding is the Freedom of Expression
Of the Brand for the Brand



Brand is all about lifestyle
A lifestyle Brand



The Brand - The essence of a Classic!



Every Brand has a secret
That's its secret
The Brand's secret recipe



Branding tomorrow today
And Branding today tomorrow
Branding for the future!



The difference is "Dare to be different"
Making the difference
That is the Brand USP



Your Brand must drive the growth



A Brand Plus
Has an added advantage



What does your Branding say about your Brand?



What you say and what others say must be complimentary



Brand in-depth and insight:
Dive deeper to explore
Stay longer to discover
See clearer to analyse
Go further to strategise
Be the leader to lead
Your Brand your everything!



In your Brand communication
Present a Brand that is likeable, lovable and livable.



A Brand should not ‘sound like it’ or ‘look like it’.
But it should be what it is and what it ought to be.
Be original, be authentic, that’s it.



The Brand solution is fix to fit!
Fix your Brand to fit the demand
Staying fit all the time,
Always fix the fix to fit it.



A Brand challenge:
You’ve got to constantly challenge your Brand to the ultimate.
If you don’t, someday, somewhere, someone, somehow will challenge you.
Then you will be caught.



The Brand breakthrough is matter of life or death.
Take your Brand seriously.
Everything must be thoroughly thought through for a breakthrough.
Otherwise your Brand is ‘through’, is over with. Game over.
Too bad, so sad. That’s Brand reality.



If you don’t run your Brand well, one day your Brand will be run over.
It will be like ‘hit and run’, you won’t even know when it happens, where it happens and why it happens.
It happens so fast: unexpected, unprepared and unaware!



Have your own brand identity.
Be what you are and what you really are.
Be real, be the real you. That’s the real thing.
You can’t be what you are not. Don’t fake it. Be genuine!
Be sure, ensure and you are insured, that is for sure.
Have your own brand signature.



How to be a signature brand?
Keep doing, keep saying, keep working. Most of all keep branding.



Be a contemporary brand:
To stay relevant, stay in tune. Or else you will be out of tune.
Better be in than to be out. Be in and upbeat!
Be in the flow with the flow.



The belief and believe in brand:
A brand has so many perspectives. One of which is spirituality.
The spiritual aspect of a brand includes belief, principles and values, standards and quality of life.
A brand must appeal to one’s spirituality.



Create a Blue Ocean Brand, a true blue Brand.



A Brand must be environmentally friendly to the ecosystem, a Green Label Brand.



The 21 P's of Brand SUCCESS in the 21st Century.
Passion
Prudence
Perseverance
Prominent
Pole Position
Principle
poise
Prestige
Power
Premier
Pride
Purpose
prospect
Perspective
Personality
Product
Planning
Potential
Priority
Pursuit
Progress
Your Brand, Your Success.
Brand Never Fails,
only
Brand owner does!



Brand weathers all seasons
Be it good or bad weather.



Brand must have a far reaching impact
Bridging Borders and
Branding Beyond!



Branding for a
Brighter, Better, Greater future.



It's always better to attempt
Cause you have nothing to lose
Attempt and give your Brand a chance
Possibly a chance that will last for life.



The 7 S for Brand secret!
Spirit bearing Integrity
Strength conveying Quality
Strategy embodying Positivity
Source displaying Capability
Speed containing Reliability
Sales producing Productivity
Service delivering Hospitality
With this, you will have Brand Success!



To build a Brand
Is either a work in progress that is the Brand process
Or progress in work that is the Brand success
All which requires sheer hard work



The objective of Branding is to support your Brand,
Be there, getting it first, be the frontier
Be seen, getting it right, be the focus
Be heard, getting it known, be the fame
Whatever you do, do it well for your Brand.



Brand must be
Live & Loud
to be seen and heard.



Love what you do
And do it for your Brand
Believe in your Brand.



Your Brand holds the key to the future,
For a brighter future.
Your Brand is the future.



Your Brand, your treasure
A precious and priceless gem.



Push your Brand to the limit
Unleash your Brand's potential



Brand Perspective
Get the fuller, clearer, better picture of your Brand
To be able to see the bigger picture for your Brand



The best you can do for your Brand
Is when you make it big, bright, bold and beautiful
Make it the Best Brand.



There is no end to Brand and Branding
But when Branding ends, the Brand ends with it.



Brand sees the future
The best of the future!



The world is full of feats
And everyday someone, somewhere and somehow
Will find a way to beat it
Brands must be able to beat every feat
To be the best
Brand beats it all to be Brand Champion!



If your Brand is not working for you
It's because you are not working for your Brand



Discover the www of a Brand!
Brand Walks
Brand Works
Brand Wins!



Less is more
As complexity is Perplexity
Simplify your Brand
Make it easy to be seen and understood



Brand with an edge
To have the cutting edge



Brand must be fine, refine, so fine
That it defines and not confine



Brand always inspires
It inspires everyone, everywhere and everytime



Your Brand will always work for you
Be committed to your Brand



Your Brand is your voice to be heard
Your Brand is your act to be seen
Your Brand is your all in all



What makes you famous?
The Brand
What makes you rich?
The Brand
The Brand makes the famous richAnd the rich famous
The efficacy of a Brand



Most Brand owners don't do enough for the Brand
They put little effort and expect much result
That is an impossible expectation as you reap what you sow



Breathe life into your Brand!



Branding is all about what you do not know
That you ought to know
As you should know
And have to know of the Brand!



Every Brand must have a lofty ambition
Aiming it high, making it big
Being the Best!



Leave nothing to chance and nothing to luck
It is sheer hard work
Brand your way to the top



Brand must rise to the challenge!



BRANDING
PUTS
ALL THING RIGHT,
A BRAND PHENOMENON
AND
MAKES
YOU THE BRAND



BRAND
YOUR BRAND
TO BE
THE BRAND



Can you imagine a world without Brands?
I can't, it's unimaginable and it's impossible!



The future of Brands
Are borderless
And boundless.



Brands keep the world moving!



BRANDS KEEP THE WORLD MOVING!



Most have the will but not the means
Most have the means but not the will
Few have the means and the will
Few have the will and the means
A Good Brand needs Branding To be a Great Brand!
Any Good Brand will fail if it fails in Branding



Why do Corporations not brand?
Back then you may have the will, but you don't have the means
But now you have the means but not the will
That is not the attitude to carry you to greatness
Change your mindset!



Brand Discovery!
Discovering the known known of the Brand
And the unknown unknown of the Brand
Unearth your Brand potential!



Brand Leadership is about
Branding Brand and Brand Building
As well as
Managing Brand and Brand Mentoring
Always be mindful of your Brand!



Brand is built over the years.



If you fail to Brand, your Brand will surely fail.



The only word that differentiates a successful Brand from other Brands is - Believe!
Do you believe in Branding?



We Brand because we believe in Branding
We believe in Branding because we Brand!



It's all about the Brand and Branding.
That matters most and Nothing else!



If you say you won't Brand because you aren't good enough
Then you aren't good enough because you won't Brand.
If you don't Brand because you aren't great enough
Then you aren't great enough because you don't Brand.
You will never be a great Brand if you never believe in Branding!



Your Brand must have the Ability
To get the Attention, Attraction and Admiration
Be an ACE Brand!



Brand Mission
Captivating the mind
Fascinating the soul and
Winning the heart
For your

          

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